question 6\n0.5 pts\ncompared to undifferentiated marketing, the firm that practices differentiated…

question 6\n0.5 pts\ncompared to undifferentiated marketing, the firm that practices differentiated marketing may generally expect:\nlower inventory costs.\nlower total production costs.\nless sales by segment.\ngreater promotional costs.

question 6\n0.5 pts\ncompared to undifferentiated marketing, the firm that practices differentiated marketing may generally expect:\nlower inventory costs.\nlower total production costs.\nless sales by segment.\ngreater promotional costs.

Answer

Brief Explanations:

  • Undifferentiated marketing targets a broad market with a single marketing mix.
  • Differentiated marketing targets multiple market segments with separate marketing mixes.
  • Creating and promoting multiple marketing mixes (for different segments) in differentiated marketing leads to higher promotional costs compared to undifferentiated marketing (which has one marketing mix).
  • Inventory costs are likely higher in differentiated marketing (as more product variations may be needed).
  • Total production costs are usually higher (due to producing for multiple segments).
  • Sales by segment are not necessarily less; in fact, targeting specific segments may increase sales in those segments.

Answer:

greater promotional costs.