question 1 a software company designed a new game. the company first determined all males would be…

question 1 a software company designed a new game. the company first determined all males would be interested in the game but then narrowed its focus to all teenage boys interested in martial arts games. which of the following does this scenario illustrate? buzz marketing market segmentation relationship marketing redlining

question 1 a software company designed a new game. the company first determined all males would be interested in the game but then narrowed its focus to all teenage boys interested in martial arts games. which of the following does this scenario illustrate? buzz marketing market segmentation relationship marketing redlining

Answer

Brief Explanations:

Market segmentation involves dividing a broad target market into subsets of consumers with common needs and characteristics. Here, the company starts with a broad group (all males) and then segments further into teenage boys interested in martial - arts games. Buzz marketing is about creating word - of - mouth buzz, relationship marketing focuses on building long - term customer relationships, and redlining is discriminatory practice in lending.

Answer:

B. Market segmentation