researchers often use ______ which are pictures or verbal descriptions of a product or service the firm…
researchers often use ______ which are pictures or verbal descriptions of a product or service the firm might offer for sale, in the early stages of the marketing research process. multiple choice perceptual maps actuarial tables samples new - product concepts forecasts
Answer
Brief Explanations:
In marketing research, new - product concepts are used. They represent pictures or verbal descriptions of potential products or services. Perceptual maps are for visualizing consumer perceptions. Actuarial tables are in insurance (calculating risks). Samples are subsets of a population. Forecasts are predictions. Since the question is about early - stage descriptions of potential offerings, new - product concepts fit.
Answer:
new - product concepts