a restaurant chain recently experienced a decline in hamburger sales after salmonella was discovered during…

a restaurant chain recently experienced a decline in hamburger sales after salmonella was discovered during a health inspection at one of the restaurants. the marketing manager was interested in how other restaurants had dealt with similar situations. which type of data would be the most appropriate way to find answers related to this marketing problem?\n\nprimary\n\nquantitative\n\nsecondary\n\nsubjective\n\nexperimental

a restaurant chain recently experienced a decline in hamburger sales after salmonella was discovered during a health inspection at one of the restaurants. the marketing manager was interested in how other restaurants had dealt with similar situations. which type of data would be the most appropriate way to find answers related to this marketing problem?\n\nprimary\n\nquantitative\n\nsecondary\n\nsubjective\n\nexperimental

Answer

Brief Explanations:

The marketing manager wants to know how other restaurants dealt with similar situations. Secondary data involves using existing data sources like industry reports, research studies etc. which can provide information on how others have handled such issues. Primary data would involve collecting new data directly. Quantitative data is numerical - not relevant here in terms of the source type. Subjective data is based on opinions. Experimental data is from controlled experiments. Secondary data is the best fit for finding out about others' experiences.

Answer:

C. secondary