rollaway coolers makes coolers for different market segments. for instance, it markets coolers with big…

rollaway coolers makes coolers for different market segments. for instance, it markets coolers with big tires to customers near beach towns and backpack coolers in mountainous areas. in this scenario, rollaway colers is primarily using ______ variables of market segmentation. multiple choice ethnographic demographic psychographic geographic behavioristic

rollaway coolers makes coolers for different market segments. for instance, it markets coolers with big tires to customers near beach towns and backpack coolers in mountainous areas. in this scenario, rollaway colers is primarily using ______ variables of market segmentation. multiple choice ethnographic demographic psychographic geographic behavioristic

Answer

Brief Explanations:

Geographic market - segmentation divides the market based on geographical areas. Rollaway Coolers targets customers in beach towns and mountainous areas, which are geographical locations.

Answer:

D. geographic