select all that apply\nthe new - product process stage of development (stage 5) involves which two items?\n□…

select all that apply\nthe new - product process stage of development (stage 5) involves which two items?\n□ exposing actual products to prospective consumers under realistic purchase conditions\n□ making a prototype of the product\n□ specifying the marketing strategy needed to bring a new product to market\n□ ensuring the product meets the standards established by the protocol

select all that apply\nthe new - product process stage of development (stage 5) involves which two items?\n□ exposing actual products to prospective consumers under realistic purchase conditions\n□ making a prototype of the product\n□ specifying the marketing strategy needed to bring a new product to market\n□ ensuring the product meets the standards established by the protocol

Answer

Brief Explanations:

In the new - product development process, stage 5 is typically the test - marketing stage. Exposing actual products to prospective consumers under realistic purchase conditions is a key activity in test - marketing. Also, specifying the marketing strategy needed to bring a new product to market is part of preparing for full - scale launch which often occurs after test - marketing. Making a prototype is usually earlier in the process, and ensuring product meets protocol standards is more of a quality - control aspect throughout development but not the main focus of stage 5.

Answer:

exposing actual products to prospective consumers under realistic purchase conditions, specifying the marketing strategy needed to bring a new product to market