select all that apply\nthe new - product process stage of market testing involves which two of the…

select all that apply\nthe new - product process stage of market testing involves which two of the following?\nusing realistic purchase conditions to see if consumers will buy\nensuring the product meets the standards established by the protocol\nexposing actual products to prospective consumers\nlaunching full - scale production for the product\nneed help? review these concept resources.\nread about the concept

select all that apply\nthe new - product process stage of market testing involves which two of the following?\nusing realistic purchase conditions to see if consumers will buy\nensuring the product meets the standards established by the protocol\nexposing actual products to prospective consumers\nlaunching full - scale production for the product\nneed help? review these concept resources.\nread about the concept

Answer

Brief Explanations:

Market testing in new - product process aims to gauge consumer response. Using realistic purchase conditions helps simulate real - life buying scenarios to see if consumers will buy. Exposing actual products to prospective consumers allows for direct feedback. Ensuring product meets protocol standards is more of a quality - control step before market testing. Launching full - scale production is after successful market testing.

Answer:

  • using realistic purchase conditions to see if consumers will buy
  • exposing actual products to prospective consumers