select the correct answer. which outcome is an advantage of the smbo approach? a. it takes into…

select the correct answer. which outcome is an advantage of the smbo approach? a. it takes into consideration the point of view of management. b. the customer is the focus of this approach. c. it provides motivation to salespeople. d. it narrows sales to specific items. e. it allows for the adoption of multiple and changing sales objectives.

select the correct answer. which outcome is an advantage of the smbo approach? a. it takes into consideration the point of view of management. b. the customer is the focus of this approach. c. it provides motivation to salespeople. d. it narrows sales to specific items. e. it allows for the adoption of multiple and changing sales objectives.

Answer

Brief Explanations:

SMBO (Sales - Management - Buyer - Objectives) approach focuses on aligning sales efforts with the needs of the customer. By centering on the customer, it can lead to more effective sales strategies and better customer satisfaction. While it may consider management viewpoints and motivate salespeople to some extent, its core advantage is customer - centricity. Narrowing sales to specific items is not its main advantage, and it doesn't particularly emphasize multiple and changing sales objectives as its key benefit.

Answer:

B. The customer is the focus of this approach.