since each intermediary in a channel adds its own markup to the products, there is generally a critical link…

since each intermediary in a channel adds its own markup to the products, there is generally a critical link between channel length and the firms profit margin. true false

since each intermediary in a channel adds its own markup to the products, there is generally a critical link between channel length and the firms profit margin. true false

Answer

Brief Explanations:

In a distribution channel, each intermediary adds a markup. More intermediaries (longer channel length) mean higher costs, which impacts the firm's profit margin. So, there is a critical link.

Answer:

True