a small business owner decides not to implement a new water conservation process but says in a press release…

a small business owner decides not to implement a new water conservation process but says in a press release that the company is committed to finding ways to conserve water. which of the following techniques is this small business owner using? a) greenwashing b) green marketing c) socially responsible marketing d) branding strategy

a small business owner decides not to implement a new water conservation process but says in a press release that the company is committed to finding ways to conserve water. which of the following techniques is this small business owner using? a) greenwashing b) green marketing c) socially responsible marketing d) branding strategy

Answer

Brief Explanations:

Greenwashing is when a company falsely presents itself as environmentally - friendly. Here, the business owner doesn't implement a water - conservation process but claims commitment to water conservation in a press release, which is a form of greenwashing. Green marketing is promoting environmentally friendly products or practices when they are real. Socially responsible marketing focuses on broader social issues along with marketing. Branding strategy is about creating a unique brand image.

Answer:

a) Greenwashing