a sporting goods company wants to open new stores in several countries and tailor its products to the needs…
a sporting goods company wants to open new stores in several countries and tailor its products to the needs of individuals in the different countries. which type of strategy does this company use? a. a transnational strategy b. a multidomestic strategy c. a global strategy d. joint venture e. a wholly owned subsidiary
Answer
Brief Explanations:
A multidomestic strategy focuses on custom - tailoring products and marketing strategies to the specific needs of consumers in different countries. The sporting goods company is tailoring its products to the needs of individuals in different countries while opening new stores, which aligns with a multidomestic strategy. A transnational strategy aims for global integration and local responsiveness simultaneously in a more complex way. A global strategy standardizes products across countries. A joint venture is a business arrangement between two or more parties, and a wholly - owned subsidiary is a company entirely owned by another company, neither of which directly relate to the product - tailoring aspect described.
Answer:
B. A multidomestic strategy