for starbucks in china... where coffee culture was/is less established in new markets, starbucks focused…

for starbucks in china... where coffee culture was/is less established in new markets, starbucks focused early messaging on the \third place\ - positioning stores as a place for community and social connection rather than just coffee. which approach is this? straight extension dual adaptation product adaptation product innovation promotion adaptation

for starbucks in china... where coffee culture was/is less established in new markets, starbucks focused early messaging on the \third place\ - positioning stores as a place for community and social connection rather than just coffee. which approach is this? straight extension dual adaptation product adaptation product innovation promotion adaptation

Answer

Brief Explanations:

Starbucks changed its messaging to position stores as a "third - place" for community and social connection in new markets with less - established coffee culture. This is a change in promotion strategy to adapt to the market, rather than changes in the product itself or straight extension of the existing promotion.

Answer:

E. promotion adaptation