which statement accurately describes buyers/customers for the business - to - business (b2b)…

which statement accurately describes buyers/customers for the business - to - business (b2b) market?\nmultiple choice\nbecause b2b markets have many customers, each individual customer is not as essential to the firms success.\nbuyers for the b2b market are larger in number than the b2c market.\nb2b customers do not impact the firms bottom line.\nb2b buyers seldom foster relationships with their customers.\nbusiness marketers typically deal with far fewer buyers than consumer markets
Answer
Brief Explanations:
- In B2B markets, businesses sell to other businesses. There are fewer B2B customers compared to B2C (business - to - consumer) customers. For example, a steel manufacturer may sell to only a few large automotive companies. Each B2B customer can be very important as the volume of business per customer is often large.
- Option 1: B2B markets have fewer customers, and each can be crucial for a firm's success. So this option is wrong.
- Option 2: B2B buyers are fewer in number than B2C buyers. So this option is wrong.
- Option 3: B2B customers have a significant impact on a firm's bottom line (profit). So this option is wrong.
- Option 4: B2B buyers often foster long - term relationships with their customers (since the business transactions are large and recurring). So this option is wrong.
- Option 5: Business marketers (in B2B) typically deal with far fewer buyers than consumer markets. This is correct as in B2C, there are mass consumers (e.g., a soft - drink company sells to millions of individual consumers), while in B2B, a software company may sell its enterprise software to only a few hundred large corporations.
Answer:
Business marketers typically deal with far fewer buyers than consumer markets.