7 successful and established brands often take on a(n) ______ because consumers choose brands that are…

7 successful and established brands often take on a(n) ______ because consumers choose brands that are consistent with their own or desired self - image. multiple choice air of mystery value set personal trademark brand personality visible persona

7 successful and established brands often take on a(n) ______ because consumers choose brands that are consistent with their own or desired self - image. multiple choice air of mystery value set personal trademark brand personality visible persona

Answer

Brief Explanations:

Brand personality refers to the set of human characteristics associated with a brand. When consumers choose brands consistent with their self - image, it's because the brand has developed a distinct brand personality. An air of mystery is more about creating intrigue rather than aligning with self - image. A value set is more about the principles of a brand. A personal trademark is a legal term. A visible persona is not the standard marketing term here. Brand personality is the key concept in marketing (Business discipline - Marketing subfield) that explains this consumer - brand relationship.

Answer:

brand personality