what is the term for the forms of communication that an organization uses to promote its products?\na.) the…

what is the term for the forms of communication that an organization uses to promote its products?\na.) the media mix\nb.) personal selling\nc.) the marketing mix\nd.) public relations

what is the term for the forms of communication that an organization uses to promote its products?\na.) the media mix\nb.) personal selling\nc.) the marketing mix\nd.) public relations

Answer

Brief Explanations:

The marketing mix includes the 4Ps (product, price, place, promotion). Promotion is the communication forms an organization uses to promote products, which encompasses various methods like advertising, personal - selling, public relations etc. The media mix is part of promotion but focuses on media channels. Personal selling is one form of promotion. Public relations is also a promotional tool. The overall term for all communication forms for product promotion is the marketing mix.

Answer:

c. The marketing mix