which term refers to the expenses incurred in attracting new customers to a business?\n○ cost per…

which term refers to the expenses incurred in attracting new customers to a business?\n○ cost per acquisition\n○ acquisition vs. retention costs\n○ customer market costs\n○ customer acquisition costs

which term refers to the expenses incurred in attracting new customers to a business?\n○ cost per acquisition\n○ acquisition vs. retention costs\n○ customer market costs\n○ customer acquisition costs

Answer

Brief Explanations:

Cost per acquisition and customer acquisition costs both refer to the expenses in attracting new customers. Acquisition vs. retention costs is about comparing acquisition and retention - related costs, and customer market costs is not a standard term for this concept.

Answer:

A. Cost per acquisition, D. Customer acquisition costs