which trend regarding the future of marketing is accurate?\nposting news and information online in social…

which trend regarding the future of marketing is accurate?\nposting news and information online in social media sites has not proven to be as successful as marketers thought since consumers often doubt the accuracy of the information posted.\nas technology impacts the business world, firms will need to explore new models that address what customers want and how they prefer to receive information.\nthe number of cable television subscribers has increased in recent years, signaling to marketers that television advertising is still the preferred choice for marketing products.\nwith the advent of technology, the basic goal of marketing has changed from how to create, communicate, and deliver value to consumers to how to better segment and target consumer markets.\neven though newspaper circulation has decreased in recent years, it is still the preferred way to advertise because of its low cost.

which trend regarding the future of marketing is accurate?\nposting news and information online in social media sites has not proven to be as successful as marketers thought since consumers often doubt the accuracy of the information posted.\nas technology impacts the business world, firms will need to explore new models that address what customers want and how they prefer to receive information.\nthe number of cable television subscribers has increased in recent years, signaling to marketers that television advertising is still the preferred choice for marketing products.\nwith the advent of technology, the basic goal of marketing has changed from how to create, communicate, and deliver value to consumers to how to better segment and target consumer markets.\neven though newspaper circulation has decreased in recent years, it is still the preferred way to advertise because of its low cost.

Answer

Brief Explanations:

  • Social media marketing has been successful as it allows for direct engagement and building trust. So the first option is incorrect.
  • With technological advancements, consumers' preferences in terms of what they want (products/services) and how they receive information (digital platforms, personalized content) are changing. Firms need to adapt. This makes the second option valid.
  • The number of cable - TV subscribers has been declining due to streaming services. So the third option is wrong.
  • The basic goal of marketing (creating, communicating, and delivering value) remains fundamental. Segmentation and targeting are means to achieve that goal. So the fourth option is incorrect.
  • Newspaper circulation has decreased significantly, and digital advertising has become more prominent. So the fifth option is wrong.

Answer:

As technology impacts the business world, firms will need to explore new models that address what customers want and how they prefer to receive information.