this type of segmentation is how people think such as their interests, economy, politics, and…

this type of segmentation is how people think such as their interests, economy, politics, and workplace.\ndemographic\npsychographic\ngeographic\nbehavioral\nnike could decide to segment markets based on just people that lived in a certain geographical area. however, this market might not be enough to support nikes aggressive business model.\nsubstantial\ndifferentiable\naccessible\nactionable

this type of segmentation is how people think such as their interests, economy, politics, and workplace.\ndemographic\npsychographic\ngeographic\nbehavioral\nnike could decide to segment markets based on just people that lived in a certain geographical area. however, this market might not be enough to support nikes aggressive business model.\nsubstantial\ndifferentiable\naccessible\nactionable

Answer

Brief Explanations:

  1. For the first question, psychographic segmentation divides markets based on lifestyle, values, attitudes, interests, and opinions. Interests, economy, politics, and workplace - related aspects fall under psychographic factors. Demographic segmentation is about characteristics like age, gender, etc. Geographic is about location, and behavioral is about consumer behavior like usage rate, brand loyalty.
  2. For the second question, a market needs to be substantial (large - enough in terms of size and purchasing power) to support an aggressive business model. Differentiable means distinct from other segments, accessible means reachable, and actionable means that the company can develop effective marketing programs for it.

Answer:

  1. B. Psychographic
  2. A. Substantial