unilever offers its dove brand of body wash to several groups: one geared toward women, one for men, and one…

unilever offers its dove brand of body wash to several groups: one geared toward women, one for men, and one for babies. by taking the overall market and dividing it into smaller, similar groups, unilever is engaged in _. a situation analysis a swot analysis market segmentation a business portfolio analysis

unilever offers its dove brand of body wash to several groups: one geared toward women, one for men, and one for babies. by taking the overall market and dividing it into smaller, similar groups, unilever is engaged in _. a situation analysis a swot analysis market segmentation a business portfolio analysis

Answer

Brief Explanations:

Unilever is dividing the body - wash market into segments (women, men, babies). Market segmentation involves dividing a broad market into subgroups of consumers with common needs and characteristics.

Answer:

market segmentation