unit 3 - challenge 3.1: creative process\nwhat is rebranding used to accomplish?\na.) reducing the…
unit 3 - challenge 3.1: creative process\nwhat is rebranding used to accomplish?\na.) reducing the production costs of a companys products\nb.) creating a new brand identity by altering elements like the company name and logo\nc.) increasing the physical size of a companys products\nd.) changing the legal structure of a company
Answer
Brief Explanations:
Rebranding involves changing a brand's identity. This can include altering elements like the company name and logo. Option b directly describes this process. Option a (reducing production costs) is more related to cost - cutting measures in operations. Option c (increasing product size) is a product - related change. Option d (changing legal structure) is a corporate governance change.
Answer:
B. Creating a new brand identity by altering elements like the company name and logo