united airlines introduced a new “basic economy” seat category to better compete with discount airlines like…
united airlines introduced a new “basic economy” seat category to better compete with discount airlines like southwest and spirit. which of the following aspects of the marketing mix is united likely altering?\nprice\npromotion\ndistribution\nproduct\ntarget market
Answer
Brief Explanations:
The new "basic economy" seat category is a new product - offering by United Airlines. It represents a change in the product aspect of the marketing mix as it is a new type of service (seat category) being introduced to the market to compete with discount airlines.
Answer:
Product