using the bcg matrix, a firm with a \cash cow\ product is most likely to\nmultiple choice\ndiscontinue the…

using the bcg matrix, a firm with a \cash cow\ product is most likely to\nmultiple choice\ndiscontinue the product.\nreallocate the marketing resources available for the cash cow product to products with\nmore profit potential.\nreallocate essentially all of the cash cows resources to the star and question mark\nproducts.\ninvest heavily to support the product.\ninvest heavily in its production and marketing to create and communicate value.

using the bcg matrix, a firm with a \cash cow\ product is most likely to\nmultiple choice\ndiscontinue the product.\nreallocate the marketing resources available for the cash cow product to products with\nmore profit potential.\nreallocate essentially all of the cash cows resources to the star and question mark\nproducts.\ninvest heavily to support the product.\ninvest heavily in its production and marketing to create and communicate value.

Answer

Brief Explanations:

A cash - cow product in the BCG matrix has a high market share in a low - growth market. Since it generates significant cash flow, the firm should not discontinue it (as it is profitable). Allocating resources away from it completely (options 2 and 3) is not ideal as it still contributes to the firm's bottom - line. While investing heavily in production and marketing (option 5) is for products that need to build or maintain market share in a growing market (like stars or question marks). But a cash - cow, because of its established position, does not need heavy investment. However, reallocating marketing resources from a cash - cow (which has a stable market) to products with more profit potential (like stars or question marks that can grow and become more profitable in the future) is a strategic move.

Answer:

reallocate the marketing resources available for the cash cow product to products with more profit potential.