week 5: pricing and multichannel marketing\npricing and multichannel marketing\ninstructions\ndetail 3…

week 5: pricing and multichannel marketing\npricing and multichannel marketing\ninstructions\ndetail 3 possible pricing goals a company may have.\nwhat is a current product example of one of these pricing goals in the market?\nshare an example of interactive marketing and explain how it enhances the buying experience and contributes to building long - term relationships with customers.\nhow do you see the goal reflected in the price? do you feel this is the correct pricing goal for this company? why or why not?\nnote: please post three times - your main post is worth up to 20 points and 2 additional posts are required, that provide feedback to other students posts for 5 points each, for a total of 30 points. in this discussion you should demonstrate your understanding of the concepts and your ability to apply these to an example. please use high quality sources and cite your sources. e.g.\nsource: kerin, r. a., & hartley, s. w. (2022). marketing: the core (9th ed.). mcgraw - hill education.

week 5: pricing and multichannel marketing\npricing and multichannel marketing\ninstructions\ndetail 3 possible pricing goals a company may have.\nwhat is a current product example of one of these pricing goals in the market?\nshare an example of interactive marketing and explain how it enhances the buying experience and contributes to building long - term relationships with customers.\nhow do you see the goal reflected in the price? do you feel this is the correct pricing goal for this company? why or why not?\nnote: please post three times - your main post is worth up to 20 points and 2 additional posts are required, that provide feedback to other students posts for 5 points each, for a total of 30 points. in this discussion you should demonstrate your understanding of the concepts and your ability to apply these to an example. please use high quality sources and cite your sources. e.g.\nsource: kerin, r. a., & hartley, s. w. (2022). marketing: the core (9th ed.). mcgraw - hill education.

Answer

Brief Explanations:

The questions pertain to marketing concepts such as pricing goals, interactive marketing, and customer - relationships. They require understanding and application of marketing theories to real - world examples.

Answer:

  1. Possible pricing goals a company may have include profit - maximization, market - share growth, and price - stability. For example, a tech startup might set a market - share growth pricing goal by offering its new software product at a lower price than competitors initially to gain a foothold in the market.
  2. An example of interactive marketing could be a cosmetics brand using social media platforms to allow customers to virtually try on makeup products. This enhances the buying experience as customers can see how the products look on them before purchasing, and it contributes to building long - term relationships as customers feel more engaged.
  3. The goal might be reflected in the price in various ways. If the goal is market - share growth, the price will be set low to attract more customers. If it's profit - maximization, the price will be set based on cost - plus a desired profit margin. For a luxury brand aiming for prestige, the high price reflects the brand's exclusivity and quality, which is in line with its brand - building goal. Whether it's the correct pricing goal depends on the company's overall strategy, resources, and market conditions. For instance, a luxury brand using a low - price strategy to gain market share might damage its brand image in the long run, so it may not be the correct pricing goal for that company.