whose products are similar to competing products often pursue a marketing strategy of brand differentiation…

whose products are similar to competing products often pursue a marketing strategy of brand differentiation, trying to get consumers to associate their brand with unique attributes (e.g., to think of their brand of rice as the healthy brand, when in fact there is little difference among brands of the same type of rice). jaywant singh and francesca dallolmo riley investigated consumer perceptions of such products, finding that consumers view competing brands as having largely the same attributes and that any differences in the strength of consumers associations of brands with attributes are explained by differences in market share - the more popular a brand is, the stronger peoples associations with it are - suggesting that____\nwhich best completes the text?\nmarketing aimed at brand differentiation influences consumers perceptions of branded products but not consumers purchasing behavior.\ndifferences in consumers perceptions of products attributes are less influenced by brand differentiation than by actual differences between products.\nconsumers tend to perceive products with high market share more positively than they perceive products with low market share.\nmarketing efforts focused on brand differentiation do not have much effect on consumers perceptions of branded products attributes.

whose products are similar to competing products often pursue a marketing strategy of brand differentiation, trying to get consumers to associate their brand with unique attributes (e.g., to think of their brand of rice as the healthy brand, when in fact there is little difference among brands of the same type of rice). jaywant singh and francesca dallolmo riley investigated consumer perceptions of such products, finding that consumers view competing brands as having largely the same attributes and that any differences in the strength of consumers associations of brands with attributes are explained by differences in market share - the more popular a brand is, the stronger peoples associations with it are - suggesting that____\nwhich best completes the text?\nmarketing aimed at brand differentiation influences consumers perceptions of branded products but not consumers purchasing behavior.\ndifferences in consumers perceptions of products attributes are less influenced by brand differentiation than by actual differences between products.\nconsumers tend to perceive products with high market share more positively than they perceive products with low market share.\nmarketing efforts focused on brand differentiation do not have much effect on consumers perceptions of branded products attributes.

Answer

Brief Explanations:

El texto dice que las diferencias en las asociaciones de los consumidores con los atributos de las marcas se explican por las diferencias en la cuota de mercado. Esto significa que los productos con mayor cuota de mercado (más populares) tendrán asociaciones más fuertes con atributos en los consumidores. Entonces, los consumidores perciben más positivamente los productos con alta cuota de mercado.

Answer:

consumers tend to perceive products with high market share more positively than they perceive products with low market share.