you will read an article about company logos and choose the best answer for each question. there are 4…

you will read an article about company logos and choose the best answer for each question. there are 4 questions. the words \nike,\ \apple,\ or \coca-cola\ immediately evoke images: a swoosh, an apple with a bite taken out of it, and flowing red or white script with a graceful swirl beneath it. these automatic associations demonstrate one of the basic principles marketers employ in creating corporate logos. they believe - and empirical data supports this belief - that a simple but memorable logo is the foundation of a relationship with a customer, and that a positive first impression, often based on the corporate logo, motivates customers to trust the business. researchers from the renowned business school insead have found that even something as simple as a logos overall shape - circular or angular, for example - can have a significant impact on consumers opinions about a product or service. its well established that people tend to associate circular shapes with soft, comfy things, and angular shapes with hard, sturdy things. \if you think about it, circular shapes on average tend to be quite soft - balls, pillows, mattresses - whereas angular shapes like bricks, tables, and knives tend to be hard and durable,\ one insead researcher noted. \these associations probably form over time because thats how we encounter the world.\ in a pair of experiments with a total of 178 participants, the researchers had people look at ads for either athletic shoes or a sofa, and the ads included a circular logo or an angular logo. the researchers found that when people looked at these ads, they perceived the shoes or sofa with a circular logo as more comfortable whereas they thought shoes and sofas with an angular logo would be more durable.

you will read an article about company logos and choose the best answer for each question. there are 4 questions. the words \nike,\ \apple,\ or \coca-cola\ immediately evoke images: a swoosh, an apple with a bite taken out of it, and flowing red or white script with a graceful swirl beneath it. these automatic associations demonstrate one of the basic principles marketers employ in creating corporate logos. they believe - and empirical data supports this belief - that a simple but memorable logo is the foundation of a relationship with a customer, and that a positive first impression, often based on the corporate logo, motivates customers to trust the business. researchers from the renowned business school insead have found that even something as simple as a logos overall shape - circular or angular, for example - can have a significant impact on consumers opinions about a product or service. its well established that people tend to associate circular shapes with soft, comfy things, and angular shapes with hard, sturdy things. \if you think about it, circular shapes on average tend to be quite soft - balls, pillows, mattresses - whereas angular shapes like bricks, tables, and knives tend to be hard and durable,\ one insead researcher noted. \these associations probably form over time because thats how we encounter the world.\ in a pair of experiments with a total of 178 participants, the researchers had people look at ads for either athletic shoes or a sofa, and the ads included a circular logo or an angular logo. the researchers found that when people looked at these ads, they perceived the shoes or sofa with a circular logo as more comfortable whereas they thought shoes and sofas with an angular logo would be more durable.

Answer

Answer:

To illustrate how logos can lead to a company's success

Brief Explanations:

The article starts by mentioning well - known brands (Nike, Apple, Coca - Cola) whose logos are easily recognizable. It then goes on to discuss the principles marketers use in creating logos (like the relationship between logo and customer trust). By starting with these successful brands, it implies that their logos have contributed to their success, which is the purpose of mentioning them.