can you segment these markets? in the market segmentation column, place the type of market segmentation that…

can you segment these markets? in the market segmentation column, place the type of market segmentation that corresponds to the customer identified in the left - hand column. identify the specific form of segmentation (if appropriate) in the right - hand column. choices of market segmentation are: demographic, geographic, psychographic, and behavioral. market segmentation demographic geographic psychographic behavioral specific form age income region/climate lifestyle rate of use lifestyle, rate of use sex, lifestyle 1. lawyer 2. rich man 3. eskimo 4. cheerleader 5. bride 6. coffee addict 7. stay - at - home mother 8. business manager 9. church pastor 10. wii & xbox 360 player 11. report shopper 12. skater

can you segment these markets? in the market segmentation column, place the type of market segmentation that corresponds to the customer identified in the left - hand column. identify the specific form of segmentation (if appropriate) in the right - hand column. choices of market segmentation are: demographic, geographic, psychographic, and behavioral. market segmentation demographic geographic psychographic behavioral specific form age income region/climate lifestyle rate of use lifestyle, rate of use sex, lifestyle 1. lawyer 2. rich man 3. eskimo 4. cheerleader 5. bride 6. coffee addict 7. stay - at - home mother 8. business manager 9. church pastor 10. wii & xbox 360 player 11. report shopper 12. skater

Answer

Brief Explanations:

Market segmentation has different types. Demographic segmentation is based on factors like age, income. Geographic is about region - climate. Psychographic is related to lifestyle, values. Behavioral is about rate of use etc. We match the given customer descriptions to these types.

  1. Lawyer: Demographic (profession is a demographic factor).
  2. Rich man: Demographic (income related).
  3. Eskimo: Geographic (related to a specific region).
  4. Cheerleader: Demographic (occupation).
  5. Bride: Demographic (life - stage).
  6. Coffee addict: Behavioral (rate of use of a product).
  7. Stay - at - home mother: Demographic (occupation and family role).
  8. Business manager: Demographic (occupation).
  9. Church - goer: Psychographic (lifestyle and values related to religious activity).
  10. NFL football player: Demographic (occupation).
  11. Report shopper: Behavioral (shopping behavior).
  12. Skier: Psychographic (lifestyle related to a sport).

Answer:

  1. Demographic
  2. Demographic
  3. Geographic
  4. Demographic
  5. Demographic
  6. Behavioral
  7. Demographic
  8. Demographic
  9. Psychographic
  10. Demographic
  11. Behavioral
  12. Psychographic