if your company increases its market penetration, what is happening?\na. the target market is growing.\nb…

if your company increases its market penetration, what is happening?\na. the target market is growing.\nb. more people in the target market are buying the companys product.\nc. the market saturation of the target market has decreased.\nd. competitors who offer similar products are entering the market.

if your company increases its market penetration, what is happening?\na. the target market is growing.\nb. more people in the target market are buying the companys product.\nc. the market saturation of the target market has decreased.\nd. competitors who offer similar products are entering the market.

Answer

larger share of the target customer base is buying the company's offering, which matches option B. Option A describes market growth (expansion of the target market itself, not penetration), option C refers to reduced market saturation (not the direct definition of increased penetration), and option D relates to competitor entry, which is unrelated to a company's own market penetration rise.