which rhetorical appeal is primarily used in this ad? animals need your help. adopt a pet from your local…

Brief Explanations:

The ad uses an image of a dog and a plea for help, aiming to evoke an emotional response from the viewer. Pathos is an appeal to emotions, which is what this ad is doing by tugging at the heart - strings to encourage pet adoption. Ethos appeals to ethics and credibility, and logos appeals to logic and reason, neither of which are the main focus here.

Answer:

pathos