which rhetorical appeal is primarily used in this ad? jeren coffee the original fair trade coffee bean ethos…

Brief Explanations:

Ethos appeals to ethics and credibility. Here, the ad emphasizes being "the original fair - trade coffee bean," which is an appeal to the brand's ethical stance and credibility in the fair - trade market. Logos appeals to logic and reason, and there is no logical argument presented. Pathos appeals to emotions, and while there may be some emotional pull, the main emphasis is on the ethical claim of being original in fair - trade.

Answer:

ethos