define \emotional appeal\.

Brief Explanations:

An emotional appeal (also called pathos) is a rhetorical strategy that aims to persuade an audience by evoking their emotions (such as empathy, sympathy, anger, joy, or fear) rather than using logical arguments or ethical appeals. It often uses vivid language, storytelling, or examples that connect with the audience's feelings to influence their attitudes or actions.

Answer:

An emotional appeal (pathos) is a rhetorical strategy that persuades an audience by evoking their emotions (e.g., empathy, fear, joy) through vivid language, storytelling, or relatable examples, rather than logical/ethical arguments.