the ________ is the percentage of sales leads that actually end up buying the product.\na. retention…

the ________ is the percentage of sales leads that actually end up buying the product.\na. retention ratio\nb. conversion rate\nc. sales commission\nd. market penetration value

the ________ is the percentage of sales leads that actually end up buying the product.\na. retention ratio\nb. conversion rate\nc. sales commission\nd. market penetration value

Answer

Answer:

B. Conversion rate

Brief Explanations:

The conversion rate is defined as the percentage of potential customers (sales leads) that complete a desired action, in this case, purchasing the product. The retention ratio refers to customer retention over time, sales commission is compensation for sales staff, and market penetration measures market share, so none of these match the definition provided.