a web - page design firm has two designs for ...

a web - page design firm has two designs for an online hardware store. to determine which is the more effective design, the firm uses one page when on a mobile platform and a second page when on a desktop. for each visit, the firm records the visitors rating on the layout and the amount of time visiting the site. complete parts (a) through (c) below.\n(a) what is the explanatory variable in this study? is it qualitative or quantitative?\na. the explanatory variable is the web page design. the explanatory variable is qualitative.\nb. the explanatory variable is the visitors rating on the layout. this explanatory variable is qualitative.\nc. the explanatory variable is the viewing device. this explanatory variable is qualitative.\nd. the explanatory variable is the amount of time visiting the site. this explanatory variable is quantitative.\n(b) what are the two response variables? for each response variable, state whether it is qualitative or quantitative. select all that apply.\na. one response variable is the web page design. this response variable is qualitative.\nb. one response variable is the amount of time visiting the site. this response variable is quantitative.\nc. one response variable is the visitors rating on the layout. this response variable is qualitative.\nd. one response variable is the viewing device. this response variable is qualitative.

Answer

# Brief Explanations: (a) The study aims to see how web - page design affects other variables. Web - page design is a non - numerical variable (two different designs), so it is qualitative. (b) The amount of time visiting the site is a numerical value (quantitative), and the visitor's rating on the layout is a non - numerical (e.g., good, bad) or categorical variable (qualitative). # Answer: (a) A. The explanatory variable is the web page design. The explanatory variable is qualitative. (b) B. One response variable is the amount of time visiting the site. This response variable is quantitative. C. One response variable is the visitor's rating on the layout. This response variable is qualitative.