you will read an article about company logos and choose the best answer for each question. there are 4…

you will read an article about company logos and choose the best answer for each question. there are 4 questions. famous corporate logos\nthe words \nike,\ \apple,\ or \coca - cola\ immediately evoke images: a swoosh, an apple with a bite taken out of it, and flowing red or white script with a graceful swirl beneath it. these automatic associations demonstrate one of the basic principles marketers employ in creating corporate logos. they believe—and empirical data supports this belief—that a simple but memorable logo is the foundation of a relationship with a customer, and that a positive first impression, often based on the corporate logo, motivates customers to trust the business.\nresearchers from the renowned business school insead have found that even something as simple as a logos overall shape—circular or angular, for example—can have a significant impact on consumers opinions about a product or service. its well established that people tend to associate circular shapes with soft, comfy things, and angular shapes with hard, sturdy things. \if you think about it, circular shapes on average tend to be quite soft—balls, pillows, mattresses—whereas angular shapes like bricks, tables, and knives tend to be hard and durable,\ one insead researcher noted. \these associations probably form over time because thats how we encounter the world.\\nin a pair of experiments with a total of 178 participants, the researchers had people look at ads for either athletic shoes or a sofa, and the ads included a circular logo or an angular logo. the researchers found that when people looked at these ads, they perceived the shoes or sofa with a circular logo as more comfortable whereas they thought shoes and sofas with an angular logo would be more durable.\nthe article suggests that market research studies support which of these statements?\na companys logo determines how much a customer trusts a business.\nlogos with simple designs are more memorable than complex images.\ncompany logos can influence consumers opinions about a product.\ncompany logos are essential in building relationships with customers.

you will read an article about company logos and choose the best answer for each question. there are 4 questions. famous corporate logos\nthe words \nike,\ \apple,\ or \coca - cola\ immediately evoke images: a swoosh, an apple with a bite taken out of it, and flowing red or white script with a graceful swirl beneath it. these automatic associations demonstrate one of the basic principles marketers employ in creating corporate logos. they believe—and empirical data supports this belief—that a simple but memorable logo is the foundation of a relationship with a customer, and that a positive first impression, often based on the corporate logo, motivates customers to trust the business.\nresearchers from the renowned business school insead have found that even something as simple as a logos overall shape—circular or angular, for example—can have a significant impact on consumers opinions about a product or service. its well established that people tend to associate circular shapes with soft, comfy things, and angular shapes with hard, sturdy things. \if you think about it, circular shapes on average tend to be quite soft—balls, pillows, mattresses—whereas angular shapes like bricks, tables, and knives tend to be hard and durable,\ one insead researcher noted. \these associations probably form over time because thats how we encounter the world.\\nin a pair of experiments with a total of 178 participants, the researchers had people look at ads for either athletic shoes or a sofa, and the ads included a circular logo or an angular logo. the researchers found that when people looked at these ads, they perceived the shoes or sofa with a circular logo as more comfortable whereas they thought shoes and sofas with an angular logo would be more durable.\nthe article suggests that market research studies support which of these statements?\na companys logo determines how much a customer trusts a business.\nlogos with simple designs are more memorable than complex images.\ncompany logos can influence consumers opinions about a product.\ncompany logos are essential in building relationships with customers.

Answer

Answer:

C. Company logos can influence consumers' opinions about a product.

Brief Explanations:

The text states that researchers from INSEAD found that a logo's shape (circular or angular) can influence consumers' opinions about a product or service. For example, circular shapes are associated with soft, comfy things, and angular shapes with hard, sturdy things. This shows that company logos can impact consumers' views on a product. Option A is incorrect as the text says a logo can be a foundation for trust, not determine it. Option B is not supported as there's no comparison of simple vs complex logos in terms of memorability. Option D is too extreme; the text says a logo is a foundation for a relationship, not essential.