the owner of a shopping mall wishes to expand...

the owner of a shopping mall wishes to expand the number of shops available in the food court. he has a market researcher survey the first 50 customers who come into the food court during weekday mornings to determine what types of food the shoppers would like to see added to the food court. complete parts (a) and (b) below.\n(a) the survey has bias. determine whether the flaw is due to the sampling method or the survey tool. for biased surveys, identify the cause of the error.\nwhat is the cause of the bias?\na. sampling bias\nb. non - response\nc. response bias\n(b) suggest a remedy to the problem.\nwhich of the following is the best way to remedy this problem?\na. reword the question so that it is balanced\nb. increase the sample size so that more people respond to the question\nc. ask customers throughout the day on both weekdays and weekends

Answer

# Brief Explanations: (a) The survey only samples the first 50 customers on weekday mornings, which means the sample is not representative of all shoppers. This is sampling bias as the selection method systematically excludes other types of shoppers. (b) To get a more representative sample, asking customers throughout the day on both weekdays and weekends will cover a wider range of shopper types compared to just weekday - morning shoppers. # Answer: (a) A. Sampling bias (b) C. Ask customers throughout the day on both weekdays and weekends