Question

15 multiple choice 1 point the ability to access any content, anytime, anywhere describes narrowcasting. subgroup marketing. synergy. consumption - on - demand. 16 multiple choice 1 point software for mobile digital devices is called a webisode. wi - fi. an app. brand entertainment.

Explanation:

For question 15: Narrowcasting targets specific groups, subgroup marketing focuses on niche customer segments, synergy refers to combined effect of elements, while consumption-on-demand is defined as accessing content anytime, anywhere.
For question 16: A webisode is a digital video segment, Wi-Fi is a wireless network technology, brand entertainment is marketing via content, and an app is the term for software designed for mobile digital devices.

Answer:

1. consumption-on-demand.
2. an app.