Question

1. emanuel and david are evaluating their companys television and internet video-marketing campaigns. which of the following should emanuel and david keep in mind?○ television commercials are most costly but have a higher overall return on investment than internet videos.○ television commercials are more expensive, but they create a better buzz than internet videos.○ television commercials can be created in less time than internet videos, but they tend to hold the viewers interest better.○ television commercials are more expensive per view, and they do not hit their target market as well as internet videos.

Explanation:

When evaluating TV vs. internet video marketing, key tradeoffs include cost, targeting, and ROI. TV commercials have high upfront costs but can reach broad audiences and generate strong brand buzz, while internet videos are cheaper, faster to produce, and more targeted. The most critical factor for a business evaluating campaigns is return on investment (ROI), as it directly measures the profitability of each strategy relative to its cost.

Answer:

Television commercials are most costly but have a higher overall return on investment than Internet videos.