Question

19 multiple choice 1 point one of the major developments in healthcare that made marketing essential was the industrys limits in the number of healthcare options fragmentation of services introduction of competition monopolistic tendencies 20 multiple choice 1 point organizations that provide health services differ from organizations in other industries in that making a profit is not always the goal customer needs drive product development return on investment is important they are bureaucratic

Explanation:

For question 19, the introduction of competition in healthcare made marketing essential as providers needed to differentiate and promote their services. For question 20, health - service organizations often have non - profit goals such as improving public health, which differentiates them from for - profit focused organizations in other industries.

Answer:

1. C. introduction of competition
2. A. making a profit is not always the goal