Question

in the 1930s, advertisers for the debeers diamond company invented the slogan, “a diamond is forever,” singlehandedly revolutionizing the industry by implying that the only appropriate engagement gift was a diamond ring. to this day the tradition stands. which of these criteria for a good ad campaign did this slogan meet? (select all that apply.) it created an affinity between the consumer and the product. it reached its target audience of young men. it included a call to action. it created a demand where there has previously been none.

Explanation:

The slogan "A diamond is forever" made consumers associate diamonds with long - lasting love, creating an affinity between consumers and the product. It targeted young men (as potential buyers of engagement rings) and successfully created a demand for diamond rings as engagement gifts where such a strong preference may not have existed before. It did not include a clear call - to - action like "Buy now".

Answer:

It created an affinity between the consumer and the product.
It reached its target audience of young men.
It created a demand where there has previously been none.