Question

25 multiple choice 1 point the covid - 19 pandemic had which of the following effects on healthcare marketing? a major decline in healthcare marketing expenditures a shift away from traditional marketing activities to \damage control\ the emergence of telehealth as an important channel for delivering health services all of the above 26 multiple choice 1 point prior to the emergence of marketing as a healthcare function, what type of promotional activity did most hospitals engage in? telemarketing internet marketing public relations

Explanation:

For question 25, during the COVID - 19 pandemic, healthcare marketing expenditures declined due to financial strain, there was a shift to damage - control as the situation was volatile, and telehealth emerged as a key service - delivery channel. For question 26, before marketing became a formal healthcare function, public relations was a common promotional activity for hospitals to build a positive image.

Answer:

1. D. all of the above
2. C. public relations