QUESTION IMAGE
Question
- explain the correlation between broadcast media and advertising.
because of the distance audio would travel, for the first time, advertisers had to consider what language their advertisements used.
because of the appeal of broadcast media, advertisers were able to reach their audiences more often.
because of the costs to advertise through broadcast media, advertisers were forced to increase product prices.
because of consumer demand for more broadcasts, advertisers jumped at the chance to use airtime.
Broadcast media (radio, television) offers wide, repeated access to audiences, which is a core value for advertisers aiming to build brand awareness and reach consumers regularly. The other options are either narrow (language consideration is a minor detail), a negative side effect (price increases) not a core correlation, or misframe the driver (advertisers sought airtime for audience reach, not just consumer demand for broadcasts).
Snap & solve any problem in the app
Get step-by-step solutions on Sovi AI
Photo-based solutions with guided steps
Explore more problems and detailed explanations
Because of the appeal of broadcast media, advertisers were able to reach their audiences more often.