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Question
in the age of social media, what drives campaigns to keep using traditional media? candidates are required by law to run traditional ads. younger voters want to see their favorite candidates on tv. older voting demographics dont use much social media.
Political campaigns aim to reach all key voting demographics. Older voters are a critical group, and many of them do not engage heavily with social media, so traditional media (like TV, radio, print) is necessary to connect with this population. The other options are incorrect: there is no general legal requirement for traditional ads, and younger voters are more likely to use social media as their primary platform for political content.
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Older voting demographics don't use much social media.