Question

9,984 Learners found this answer helpful

chapter 6 quiz a
d: sep 10 at 8:11am
quiz instructions
you have \unlimited\ attempts. (take each quiz as many times as you wish before the due date.)
30 minute time limit.

• 20 multiple choice questions, 1 point each.
• your grade is the \highest\ of all attempts.
• each quiz is worth 20 points.
• no back tracking to change answers. no late work accepted.
• open book

note: there will be 10 quizzes this semester for a total of 200 points. make each quiz count!
question 10
1 pts
the sale of a new brand of flavored water, taste fun, soared after it was used in many scenes in the latest blockbuster action movie. in the context of classical conditioning, it is likely that the sudden increase in sales is due to:
○ embedded marketing.
○ avoidance learning.
○ negative reinforcement.
○ brand equity.

Explanation:

In classical conditioning, embedded marketing (product placement in media) pairs the brand (Taste Fun) with the positive context of the blockbuster (unconditioned stimulus), leading to increased sales (conditioned response). Avoidance learning and negative reinforcement relate to avoiding aversive stimuli, not marketing. Brand equity is long - term value, not sudden sales from placement.

Answer:

A. embedded marketing