Question

a company with a high profit margin decides to advertise with a full - page, high - cost magazine ad. this is an example of how pricing influences
○ promotion.
○ product.
○ place.
○ physical inventory.
question 17 5 pts
which area of promotion will pricing affect?
○ materials used in production
○ choice of transportation channels
○ advertising budget
○ where the product is offered

Explanation:

First Question (Top Question)

In the 4Ps of marketing (promotion, product, place, price), promotion involves advertising, sales, etc. A company with high profit margin can afford high - cost magazine ads (a promotion tool). Product is about the good/service itself, place is distribution, and physical inventory is not a 4P. So pricing (high profit margin allowing high - cost ad) influences promotion.

Pricing affects the advertising budget in promotion. Materials used in production relate to product, choice of transportation channels and where the product is offered relate to place (distribution), not promotion. So pricing affects the advertising budget in promotion.

Answer:

A. promotion

Question 17