Question

if your company uses a nonprice competition strategy, what should you focus on?
a. lower prices
b. differentiation
c. create direct competitors
d. partner with the public sector

Explanation:

Nonprice competition focuses on distinguishing a product/service from rivals without using price. Lower prices are a price competition tactic. Creating direct competitors is counterproductive. Partnering with the public sector is not a core focus of nonprice competition. Differentiation (e.g., unique features, branding, quality) is the key focus of nonprice competition.

Answer:

B. Differentiation