QUESTION IMAGE
Question
a consumer purchasing a new pair of shoes is likely to have which level of involvement in the consumer decision process?
routine response behavior
enduring decision making
limited decision making
extensive decision making
when consumers worry about a purchase impacting others opinions of them, they are concerned about what type of risk?
Shoes are a common - purchase item. Consumers usually have some prior experience and knowledge about them. Routine response behavior is for frequently - bought, low - involvement products. Buying shoes often falls into this category as it doesn't usually require extensive research or deliberation.
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A. Routine response behavior