Question

edward is a manager in an automobile company. he wants to increase awareness of his automobiles among customers. which promotional strategy would be the best for him?
a. radio advertisement
b. telemarketing
c. personal selling
d. newspaper advertisement

Explanation:

To maximize customer awareness of automobiles, a strategy with broad reach is optimal. Radio advertisements have wide listenership across diverse demographics, including commuters and casual listeners, enabling mass exposure. Telemarketing and personal selling are one-on-one, limited in reach. Newspaper ads have narrower, declining readership compared to radio's widespread accessibility.

Answer:

A. radio advertisement