Question

the entrant is more likely than the entrant to be able to capture the first - mover advantages associated with demand pre - emption, scale economies, and switching costs.

a. large scale; small scale
b. small scale; large scale
c. large scale; moderate scale
d. small scale; moderate scale
e. there is no relationship between scale of entrant and the ability to capture first - mover advantages

Explanation:

Larger - scale entrants can better exploit demand pre - emption, take advantage of scale economies more effectively, and have more resources to deal with switching costs compared to smaller - scale entrants.

Answer:

A. large scale; small scale