Question

1. in the first sales interview with a prospect, not an appointment setting call, the salesperson should mainly?

explain the benefits of the service and then ask good questions.
focus on asking good questions as well as actively listening and responding to the answers as well as mentioning some benefits as applicable.
keep talking up the service until the customer interrupts you and then stop to answer any questions or listen to what the person has to say.
explain the general benefits of the service and then how the service would work for them and finally ask good closing questions.
explain how the service works and then what it would do for them and finally ask good closing questions.

Explanation:

In a first sales interview (not appointment - setting), the focus should be on understanding the prospect's needs. This involves asking good questions, actively listening to their answers, and mentioning benefits in a relevant way. The first option is too one - sided (explain benefits first then ask). The third option is pushy (keep talking until interrupted). The fourth and fifth options are more about explaining the service rather than understanding the prospect, which is key in an initial sales interview. The second option emphasizes inquiry, listening, and relevant benefit - sharing, which aligns with effective sales communication to build rapport and understand needs.

Answer:

B. Focus on asking good questions as well as actively listening and responding to the answers as well as mentioning some benefits as applicable.