Question

the fundamental philosophy behind ______ is to reduce investment in promotion and transfer part of the savings to lower price.

target return on investment pricing

price bundling

everyday low pricing

variable pricing

reverse auctions

Explanation:

Everyday low pricing aims to reduce promotion - related investment and pass savings to customers via lower prices. Target return on investment pricing focuses on achieving a specific return. Price bundling combines multiple products or services. Variable pricing changes prices based on different factors. Reverse auctions are a type of bidding mechanism.

Answer:

C. everyday low pricing