Question

it is important to find your own voice as a business. you cant go out there expecting to be the next facebook. youve got to be the best business you can be, not a second - rate imitation of someone elses success. thats part of what makes companies like facebook or google remarkable — they were innovators, not imitators. how does the underlined sentence contribute to the overall purpose of the speech? a. it creates a comparison between well - established companies and start - ups. b. it sets up the theme of creating something new and different in business. c. it establishes common ground between the speaker and audience members. d. it uses ethos to establish a credible foundation for structuring business.

Explanation:

The underlined sentence discourages businesses from trying to copy a major success like Facebook. It leads into the core message that businesses should focus on being original and innovative rather than imitating, which directly sets up the theme of creating something unique in business. Option A is incorrect because no comparison between established companies and startups is made. Option C is wrong as it does not build common ground with the audience. Option D is incorrect because it does not use ethos (appeal to credibility) here.

Answer:

B. It sets up the theme of creating something new and different in business.